TAG Heuer teams up with Bamford Watch Department to create a contemporary take on the classic Monaco

Unveiled at the recent Baselworld show in Switzerland, this iconic TAG Heuer Monaco has been completely reinvented, thanks to a clever collaboration with Bamford Watch Department.

CEO of BWD, George Bamford needs no introduction. He pioneered the customisation of luxury watches by modernising and personalising timepieces which were already very exclusive, giving them a recognisable identity with his own ultra-modern, futuristic style.

This is not the first collaboration between TAG Heuer and Bamford Watch Department. Last year, customers and fans of the Swiss brand were offered the opportunity to customise their favourite model. Following this success, TAG Heuer invited George Bamford to help design this new series of the Monaco, which exclusively carries the Bamford name.

As one would expect, this new version still features the hallmarks of this model, notably the square 39mm case and the crown positioned on the left. But now it also boasts a case made from incredibly lightweight and highly resistant carbon – the ideal material for watchmakers. Bamford’s signature style is evident in the chronograph counters highlighted with luminous marks on the indices and the date window, which are a magnificent aqua blue – Bamford Watch Department’s favourite shade of blue – a detail that gives the timepiece a resolutely modern look.

The dial and the caseback are engraved with Monaco Bamford, as a reminder of the partners in this collaboration. The caseback features the same scratch-resistant sapphire crystal as the bevelled and domed face. For the caseback crystal, it is cut in a circle to provide a window to the movement and is set within the black PVD-coated steel caseback. The whole piece is set off perfectly with an exquisite black alligator leather strap.

The result is a contemporary classic design that both renews the Monaco legend and pays homage to its history. This timepiece has been made possible thanks to TAG Heuer’s industrial capabilities: the brand created a special mould for this carbon case to perfectly match the dimensions of the TAG Heuer Monaco and meet the technical constraints of this specific material.
Within the case beats TAG Heuer’s Calibre 11 automatic movement and the piece is water resistant to 100 metres. It’s worth remembering that the original Monaco of 1969 was the world’s first water-resistant square-case timepiece.

The TAG Heuer Monaco Bamford is limited to a worldwide allocation of just 500 timepieces, so you’ll need to act quickly to secure this exciting new chapter in the history of this iconic watch. Given Steve McQueen’s passion for speed and motorsport, we’re certain that he’d have approved of the carbon-cased Monaco Bamford.