Mazda Motor Corporation today showcased the global unveiling of the Mazda MX-5 30th Anniversary Edition at the Chicago Auto Show, which runs from February 7-8*.
The reveal is auspiciously timed, landing on the anniversary eve of the iconic model’s global debut at the same event on February 9 1989.
After 30 years and with more than 1 million examples sold, Mazda feels that the MX-5 is no longer its own creation. It belongs to the fans around the world who have supported the development of the model. To express its gratitude, and its high hopes for the future of the MX-5, the company developed Racing Orange, an exclusive body colour that evokes the breaking dawn of an exciting new day.
In addition to the new colour, the MX-5 30th Anniversary Edition features forged alloy wheels (Rays ZE40 RS30) developed exclusively for the MX-5 in cooperation with Rays Co., Ltd. and a 30th Anniversary badge that displays the model’s serial number. Sales will be limited to 3,000 units worldwide, including both soft-top and retractable hardtop models.
Australia will receive an allocation of just 30 soft-top models, based on the 2.0L Roadster GT, which will be offered to Mazda’s loyal MX-5 customers on a first come first served basis, communicated via eDM.
Mazda will continue to make cars that exceed expectations and provide driving pleasure in everyday driving situations. The company aims to build a strong bond with customers and become an indispensable presence in their lives.
Mazda MX-5 30th Anniversary Edition exclusive features:
Racing Orange body colour
RAYS forged alloys wheels (RAYS ZE40 RS30)
“30th Anniversary” build plate ornament (with serial number)
Colour scheme with orange accents
(brake calipers, vent surround, seat piping and stitch, steering wheel stitching, door trim stitching, dashboard decoration panel stitching, and shift / parking lever stitching)
Alcantara® material (door trim, dashboard decoration panel and seat centre)
Brembo front brake calipers (orange painted)
NISSIN rear brake calipers (orange painted)